Carefully Curated
Saving Coral Reefs World Wide
Explore Our Offerings
AllIMF 23Snap Back HatsBucket HatsBee-OchAll GoodSunscreenAbout Us
Learn about our founders & Partners
Alex Pearlberg
Founder
An attorney by training, Alex has stepped away from the active practice of law for the past Six (6) years to refocus his career on giving back and making a difference in the place that has always held a special place in his heart.
You can read his personal blog here to gain some perspective on how easy it is to lose it all and what it takes to gain it back.
Maui Trading. LLC
Saving Coral Reefs Worldwide
In February 2019 the idea of bringing "Carefully Curated" items from the Hawaiian Islands to South Florida was born.
With similiar weather patterns, ecconomic populations and ecological concerns, Hawaii and South Florida are mirror images of each other and products in demand in one place are likewise in demand in the other. Focusing on small businesses that are as concerned with the ecological impact of their products as much as the bottom line, we searched for manufacturers of sunscreens, lotions, body butters, lip balms and other beauty products.
Our search led us to our partners all listed below. It turns out that Hawaii is way ahead of the rest of the country in requiring the consumables used by locals and tourists alike to be ecologically safe, free from the two (2) chemcials that have the biggest impact on our Coral Reefs. Our reefs are dying at unsustainable rates and need help. We have added some additional products from the Islands and other places which we feel is in keeping with our overall philosophy.
All of our partners give back to their community, we at Maui Trading will be donating a percentage of our net profits to saving the reefs here in South Florida. Many of our partners donate to saving the reefs in Hawaii and other parts of the world.
Maui Soap Company
5% net profits given to save Hawaii’s endangered species
Oxybenzone Free & Octinoxate Free (for reef safety)
See Maui Soap Company's Mission Statement:
Bee Och Organics
Colorado Born
A small supplier making a big impact!
USDA Organic Certified
Woman Owned • Small Batch Crafted
100% Cruelty Free • Gluten Free • Vegan & Zero-Waste Refill Options
Spreading Happiness
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